Business planning efforts center on the development of feasible marketing plans and inputs to such plans, including analysis and recommendations for each of the “Four P’s” of Marketing (Product/Service, Promotion, Pricing and “Place” – or channels to market).
Over the years, Newton-Evans’ staff has helped scores of companies, from start-ups to Fortune 100 industrials, and several major utilities, to better understand the role of formal marketing research techniques and methodologies, and to effectively incorporate formal market planning in the business planning process.
summary reviews and highlights from completed studies
